FOR MARKETERS
Map-first marketing for outdoor brands
Show up where people explore places, validate bookings, and navigate to your desintation - on Google Maps - with coverage that lasts and appears across towns, POIs, and routes.
Visual Proof
How coverage shows up on Google Maps
Continuous Street View coverage (Blue Line)
End-to-end coverage turns your river or route into an explorable experience - powerful, evergreen, and unique in remote corridors.
City albums: top-ranked visuals
When people open city pages, 360° photos often rank among the first images - front-row visibility in highly browsed pages. Our strategic advantage lies in our ability to upload 360° photos to city pages, which is no longer doable with normal photos and videos.
360° prioritization on Google Maps
Google Maps prioritizes 360° content and displays two of these Street View images for each city. We aim to put our photos in either or both of those positions to bring defaul visibility to your brand.
Mobile Visual Proof
How it surfaces in the Google Maps app
The vast majority of Google Maps usage is via the mobile app. Google happens to give preferential treatment to one 360° image per location, and places it as a thumbnail above the location name. We have a strong success rate of getting our 360° images to rank in that featured spot.
River pages
City, County, Region pages
Points of Interest
CASE STUDY
Gunnison Gorge: Turning a sparse map into an experience
In one of Colorado's hardest-to-access river corridors, Trailview turned a blank map into an explorable, high-intent experience with continuous Street View and seeded POIs.
Corridor length
14 miles
Panoramas
~2,000
Early views (3 mo)
250k+
Challenge
Gunnison Gorge (14 miles) is rugged and sparsely documented on Google Maps. Trip planners had little visual context for camps, access logistics, or what the run actually looks like.
What we did
- Continuous capture: Filmed the entire 14-mile corridor and published Street View at ~10-meter intervals (≈2,000+ panoramas).
- POI seeding: Created/updated 17 boat-in camp pins with branded 360° images to anchor the corridor in Maps.
- Feeder visibility: Our 360s rose to the featured/first 360 spots on 7 nearby town/city pages, extending awareness beyond river-only searches.
- Full-journey context: Documented the 7-mile 4×4 access road and 1-mile hike-in (with pack animals) so planners can preview logistics end-to-end.
- Publish path: Uploaded via the Wilderness Aware Google profile; permitted/approved by Gunnison Gorge Wilderness; faces/plates blurred; branded nadir applied.
Early results
250,000+ views across cross-posted images in ~3 months (offseason), with durable, “always-on” presence across city, park, access-point, and camp albums—no ongoing ad spend.
Logistics at a glance
- Crew: 2 guides, 1 driver, 3 cowboys, 8 pack animals
- Access: 7-mile rugged road + 1-mile hike; both captured on Street View
“We’ve always been a resource for a lot of rivers… It’s cool to add to Wilderness Aware’s outreach, as far as a resource to the rivers here.” — Sam Gomez, Operations Manager, Wilderness Aware Rafting
How this differs from other channels
| Trailview (Map-first) | Paid Social/Video Ads | SEO/Blog Content | |
|---|---|---|---|
| Asset type | Space-based visual coverage (rivers/trails/towns) | Campaign creatives | Articles/pages |
| Shelf life | Evergreen; persists on Maps | Ends when budget ends | Medium/long, needs upkeep |
| Competition | Low in remote corridors | High, auction-based | High, algorithmic |
| Distribution | Google Maps surfaces (city/POI/Street View) | Feed targeting | Search engine results |
| Cost model | One-time project fee; no monthly platform fees | Ongoing spend | Ongoing content ops |
| Reuse | Site embeds, virtual tours, social reframes | Limited beyond campaign | Can repurpose, slower reach |
Deliverables
What you get
Street View route
End-to-end coverage of your corridor.
360° photo set
Branded images across towns and POIs.
City/POI seeding
Early photos for access points and camp areas.
Embed-ready tours
Drop-in modals for your site or blog.
Raw media package
Keep everything for future reuse.
Optional: client profile publish
We can publish via your Google profile on request.
BRAND PLACEMENT
What's a “nadir patch”? (NAY-dir)
A nadir patch is the small circular area at the bottom of 360° photos. We replace it with a branded mark so your logo appears consistently - subtle, tasteful, and visible wherever the image travels on Maps and across the web.
TESTIMONIAL
“I took a chance on Trailview Studios when they cold-called me about filming 360° video on the American River, and we’ve been super impressed with everything they’ve brought to the table since then. They produced an OARS-branded tour of the river and virtual tours of both our American River campgrounds, which are now accessible via Google Maps and our Google Business Profile. Trailview Studios went out of their way to deliver a polished finished product and even helped us with Google Maps updates that make it easier for our guests to find us.”
Steve Markle, Vice President of Sales & Marketing, OARS
FAQ